A Better Way to Employ Email Segmentation
Most marketers approach segmentation backwards, says Alexandre Yale, head of analytics for Alchemy Worx. Usually, what happens is someone will want to send a campaign
Most marketers approach segmentation backwards, says Alexandre Yale, head of analytics for Alchemy Worx. Usually, what happens is someone will want to send a campaign
DailySale.com is an e-commerce site that offers daily deals including the lowest prices on the products you know and love. CHALLENGE: DailySale.com had a large
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
Most marketers approach segmentation backwards, says Alexandre Yale, head of analytics for Alchemy Worx. Usually, what happens is someone will want to send a campaign
DailySale.com is an e-commerce site that offers daily deals including the lowest prices on the products you know and love. CHALLENGE: DailySale.com had a large
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.