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ISSUE 0 |
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Spotlight
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Welcome to Email-Worx
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Get a rolling view of what really matters in email marketing with a regular poll of your peers
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Each month, we'll be putting the spotlight on a topical email issue, and giving you the chance
to share your views and find out what others are thinking.
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Welcome to the digital publication that walks the walk |
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Thank you for subscribing to Email-Worx - your definitive guide to planning, designing and delivering email newsletters.
This is Issue 0, our way of saying welcome.
We think a welcome email is a great way to reinforce your relationship with
new subscribers while your brand is fresh in their minds.
Visit our archive
to see issues of Email-Worx that you may have missed.
Every issue of Email-Worx will be packed with
expert advice and inspirational
ideas to help you deliver better email marketing campaigns.
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It's also a live
experiment - we'll share our
key performance stats with you, good or bad and
demonstrate how we respond to your interactions.
There will be two issues of Email-Worx a month. The first issue, fuel for the
Right Brain, will lead on
views and opinions, the second will satisfy the
Left Brain, and will focus more on
hard stats and
metrics.
We'll be refining Email-Worx along the way, so don't hesitate to
email me your thoughts
Dela Quist,
Founder and CEO, Alchemy Worx
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"It's great working with Alchemy Worx - they
know where we are going before we do" |
James Davey
Head of Online Marketing, B&Q |
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Talking Email
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Subscription
Boot Camp
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Email by Design*
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Challenging your thinking and promoting discussion about the email channel.
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Talking Email is a chance to take a step back and look at the bigger picture of email marketing
strategy with Dela Quist, founder and CEO of Alchemy Worx.
To kick us off, Dela introduces his First Law of Email Marketing: how a shift in the way you
view email marketing can transform your campaigns and deliver huge benefits - both directly and indirectly.
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Take a fresh look at your entire subscription process and maximise your email ROI
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Here at Alchemy Worx, we believe email should be the main way that people you know visit your website and interact with your brand online. To meet this email marketing objective your entire subscription process needs to be optimised and fully integrated with your overall strategy.
So, to inspire you to look at your own subscription processes in a new light, each month we'll be looking at a different aspect of subscription and sharing our insights.
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Top tips to keep your emails looking good - and working hard.
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Every month, we'll be sharing our top HTML and design tips on a different aspect of email build and design - from pre-headers to footers via functional and emotional links.
We'll look at how to use design to gather detailed information about all of your subscribers, and how to make sure your emails arrive in your subscribers' inboxes looking just as you intended.
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Metric of the Month
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The AWCM Index
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Naked Email*
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From delivery to conversion, your cut-out-and-keep guide to the many, many ways to measure the success of your email campaigns...
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With email marketing, the success of every campaign can be accurately tracked almost instantly.
But which metrics matter most and why?
Each month, we'll take specific metrics, and explain how they are calculated and how to use your results to improve your campaigns.
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The Alchemy Worx Consumer Mailbox Index, a monthly survey of what email marketers are up to...
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The AWCM Index [pronounced: aw-suh m], will regularly report on volumes,
frequency, send days, from addresses, and spam folder messages received by the monitor.
***STOP PRESS***
The AWCM Index reveals a near 50% increase in email volumes since the Credit Crunch took hold.
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Going where no email newsletter has gone before, we'll share the metrics of this newsletter with you, every issue
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Every month we'll update you on the campaign and behavioural metrics for this very email
newsletter - opens, clicks, delivery rates and more. After we've collected enough data,
we'll also start reporting on reach, recency and frequency.
These stats will form an ongoing case study and real life example of how we interpret and
use the metrics to improve the performance of Email-Worx, and giving our readers more value. |
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Required Reading*
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Events*
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Keep your finger on the pulse without lifting a finger
Stay ahead of the game with our round-up of the best blogs, white papers and other industry titles.
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Your handy guide to what's on where in the world of email marketing |
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Please take the time give us some feedback: |
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Received this from a friend or colleague?
Click here to subscribe. |
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*Content not available in issue 0.
If you no longer want to receive any emails from us please click here.
This email is provided to you by Alchemy Worx Limited, a company registered in England at the address 68 Croxted Road, London, SE21 8NP
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