|
|
Received this from a friend or colleague?
Click here to subscribe. |
|
|
|
 |
ISSUE 1
Right Brain |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
|
|
|
Spotlight
|
 |
|
|
|
|
|
Issue 1 Email-Worx
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Do you use or provide shared or dedicated IP addresses? |
|
|
a. Shared
b. Dedicated
c. Combination
d. Not sure
e. Not relevant
Don't forget to check Left Brain on January 26 to see the findings.
Everyone who answers the poll will be entered into a draw to win one of these great prizes every month.
|
|
|
|
|
|
|
|
Welcome to this first issue of Email-Worx. We're starting with some strategic,
Right Brain thoughts about reputation - your most important asset. It affects
whether your subscribers will sign up to receive your messages, whether they
are happy to continue to receive them, whether they transact with you, and
even whether your messages get to the inbox at all.
In this issue, Dela's webcast looks
at how marketers and email service providers can they work together
to achieve the best possible deliverability; our first in-depth masterclasses on improving your
subscription process, gives
you a fresh look at winning trust and encouraging subscriptions and the
Designing for Email series
begins by getting you thinking about how to optimise your pre-headers.
Keep an eye out for the Email-Worx Left Brain issue on the 26th January for more technical ways to track, measure and
protect your reputation and deliverability, as well as an update on activity in the AWCM index over the holiday period.
We'll be refining Email-Worx along the way, so don't hesitate to email us your thoughts.
Did you miss Issue 0 - our welcome program?
Click here to see our archive.
|
|
|
|
|
 |
|
|
|
|
|
|
 |
|
|
|
 |
"I like working with Alchemy Worx because they always want what's best for our subscribers" |
|
Kirsty Montgomery -
Senior International Email & Affiliate Marketing Manager |
|
|
|
 |
|
|
|
|
|
|
|
|
|
 |
|
|
|
Talking Email
|
|
|
|
|
|
|
|
Subscription
Boot Camp
|
 |
|
|
|
|
|
|
Email by Design
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Deliverability and Reputation
|
|
|
In this month's webcast, Dela Quist looks at getting your email to the inbox. Does the
responsibility for deliverability lie with the marketer or the email service provider
(ESP)? And how can they work together for the best possible result?
|
|
|
 |
|
|
|
|
|
|
 |
|
|
|
A fresh look at winning trust
|
|
|
Permission has to be earned in email marketing.
In the first of our regular in-depth masterclasses on improving your subscription process,
you'll learn about 3 key elements for winning readers' trust and encouraging subscriptions.
|
|
|
|
|
|
|
 |
|
|
|
Optimising your
Pre-header
|
|
|
Good email design starts with your pre-header - the plain text section above the HTML in your
message that often says something like "Can't see this email? Click here to read it online".
Used effectively, pre-headers can build and protect your reputation and
your relationship with subscribers.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
|
|
|
|
|
|
|
|
|
 |
|
|
|
|
Required Reading
|
|
|
|
|
|
|
|
Events
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
The Guardian recently published an
article on deliverability - great
to see such detailed coverage in the mainstream media. Let's hope it helps consumers to identify and be more trusting
of legitimate email marketing.
The Retail Email Blog published a good blog at the end of last year about the
rendering problems caused by
Gmail Themes. Have you taken this into account yet?
And finally... Media post brought these comical videos from Microsoft to our attention. Starting with the
'The Break up', and followed up by an equally funny sequel - '
Inspiration anyone?'.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
|
|
|
|
|
|
|
 |
Please take the time give us some feedback: |
|
|
|
|
|
|
|
|
Received this from a friend or colleague?
Click here to subscribe. |
|
|
|
If you no longer want to receive any emails from us please
click here.
This email is provided to you by Alchemy Worx Limited, a company registered in England at the address 68 Croxted Road, London, SE21 8NP
|
|
|
Home