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	ISSUE 11 - Right Brain 1 June 2009 Archive
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	Spotlight on... Issue 11 Creating happy endings Inactive subscribers What proportion of your subscribers haven't interacted with a single message you have sent them over the past 12 months? (be honest!) Don't forget - every week we give away a great prize! Answer our quick poll for your chance to win your choice of these prizes This Issue: Talking Email: email - still going after all these years Subscription Boot Camp: Unsubscribe me, let me go Email by Design: Best footer forward In this issue, an upbeat Dela explains why email is far from over, and why it will always have the edge over the glut of new technologies that are forever threatening to replace it. We look at the unsubscribe process and pinpoint disadvantages of making it either too easy or too hard to let people go. And we look at how you can make best use of the footer area of your email. Remember: we're always looking to refine Email-Worx as we go, so do email us your feedback.
	"It's great working with Alchemy Worx - they know where we are going before we do" James Davey Head of Online Marketing, B&Q
	Talking Email Subscription Boot Camp Email by Design Email: still standing after all these years SMS, RSS, Web 2.0... we're constantly being told that some new technology or other is going to sound the death knell for email. But email has seen off all these pretenders to the throne, says Dela, and is so central to our everyday lives as to be virtually irreplaceable... Unsubscribe me, let me go An effective unsubscribe process isn't just a legal requirement - it's good marketing sense too. We look at the reasons why people unsubscribe and why unsubscribing doesn't have to mean the end of the relationship. Best footer forward The bottom section of your email is a very useful space that gives you one last chance to hook your subscribers - and through it you can get lots of targeted links to your site in front of subscribers in a way that completely bypasses the search engines... 8 reasons why email will never die Why you should always make it easy for people to unsubscribe How to make the most of your footer area
	Required Reading Events We liked this thought provoking if not controversial piece by Mark Brownlow; he suggests that it might be time to ditch or relegate the link to the hosted (HTML) version from the top of your emails. Agree or not it's worth a read. If list growth is a priority for you then this white paper by ExactTarget on the effectiveness of various list growth tactics can be downloaded here. Puppy love: Still swooning over twitter? Here is a list compiled by Mark Brownlow of every tweet by an ESP that he could find. Hope you have a lot of spare time; there are over 100 to follow! Here's the list. Email Marketing Essentials 101 June 9 - Waltham, MA June 26 - NY July 21 - San Jose August 7 - Los Angeles Top Ten Things: Email Authentication June 18 - Virtual Seminar E-mail Marketing Roundtable September 15 - London Know of one we missed? Let us know so we can spread the word.
	Please take the time to give us some feedback... ©2009 Alchemy Worx Limited
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