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ISSUE 12 - Left Brain
15 June 2009
Archive
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Spotlight on
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Issue 12 Don't lose contact with your subscribers?
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Email-Worx is 6 months old this week and this issue is the last installment of all the
articles and features we promised you in issue 0. So far we have brought you 7 video
thought pieces, given away 6 Wii's (no one who won asked for a netbook), brought you the
AWCM index, revealed all in Naked Email and much, much more!
Although you have mostly kept your thoughts to yourselves, we've had some good feedback and our metrics tell us
that we have done a pretty good job. We hope you think so too.
Next week in issue 13 we will reveal our plans for the next 6 months. Enjoy!
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"I like working with Alchemy Worx because they always want what's best for our subscribers" |
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Kirsty Montgomery -
Senior International Email & Affiliate Marketing Manager |
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Metric of the Month
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The AWCM Index
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Naked Email
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Staying in touch with your subscribers
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Recency is a measure of how long it has been since any given subscriber or group of subscribers
on your list interacted with your email campaign.
We show you how to set recency benchmarks and why meeting them will influence and enhance your
approach to triggered campaigns, timing and targeting of offers, lifecycle messaging and ultimately your results.
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Should you follow the herd or avoid it?
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This month The AWCM index reveals that 67% of the emails we received on a weekday follow a very basic
time of day strategy. At the weekend email marketers follow a very different strategy.
Are they following the herd because it's what their customers want or because it is convenient for them?
Is there an opportunity to improve results by avoiding the clutter?
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What keeps you engaged and interacting
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70% of our subscriber base (you) opened at least one issue of Email-Worx in the last 2 months and
40% of you have clicked on at least one article.
By contrast 5.2% of you have not opened and 11.5% of you have not clicked on an issue since February.
Find out what articles have had the most impact on Recency and how web analytics changed the picture.
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Required Reading
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Events
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Pat LaPointe published a great
article on MediaPost earlier this month.
He outlines a new approach to analysing data, how it can make you more effective and enhance the value of your analysis to your organization.
'Email's new best practices' is a great article by Chris Marriott on iMedia Connection. It covers the welcome process,
headers and transactional messages. It's so good we forgive him for arbitrarily defining 50 characters as a "short" subject line.
More stuff on Twitter this month:
'Twitter hype punctured by study'
from the BBC looks at the real reach of twitter;
while Kevin Hillstrom's
'Twitter KPIs' reveals how you can quantify its effectiveness.
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Please take the time to give us some feedback... |
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©2009 Alchemy Worx Limited |
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Received this from a friend or colleague?
Click here to subscribe. |
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If you no longer want to receive any emails from us please
click here.
This email is provided to you by Alchemy Worx Limited, a company registered in England at the address 68 Croxted Road, London, SE21 8NP
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