Our regular report of the following metrics:
Campaign Based Metrics
Click Analysis
Reach
Frequency
Recency
Campaign Based Metrics
Opens and clicks are slightly lower than previous issues, which may be a result of the new EmailWorx format. With only one content segment (and a suitably specific subject line), we don't expect every issue to appeal to every subscriber. We'll keep track of these metrics and aggregate the results over the month for a true comparison.
Don't forget - our past articles have plenty of information on how to calculate and use your own Campaign Based Metrics;
Click Analysis
Reach
If you missed it, you can read up on reach here.
Frequency
Not sure why frequency matters? It's all explained here.
Recency
Want more information? Click here to see how to measure your own recency.
