|
|
Received this from a friend or colleague?
Click here to subscribe. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
|
|
|
What we've been reading...
|
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Another great article by Ken Magill castigating Messaging Anti-Abuse Working Group (MAAWG) for ruining the value of
their research into whether and how consumers respond to SPAM they receive. Ken takes issue with MAAWG's
definition of spam and laments the fact that they missed an opportunity to provide a significantly more
valuable piece of research.
In search of the perfect subject line? Linda Bustos posts some great tips and some very practical advice
on subject line writing on Get Elastic the Ecommerce blog. A must read for any email marketer.
Spreading the word; we were pleased to see Marketing Profs pick up on a post Dela wrote on inactive
subscribers for the DMA's email marketing blog. Dela's take is that many of the unresponsive people
on your lists are unemotionally subscribed that is they are interested in your product or service -
but not all the time. The article seems to have started a bit of debate - we'd love to hear what you think.
I Always Feel Like Somebody's Watching Me... But Should I? Kara Trivunovic on the use of behavioural data to
trigger programs such as abandoned cart emails. Could the big brother approach be turning consumers off?
Her article analyses the opportunity presented by integrating behavioural data with email and explores
if and when to draw the line.
Looking for benchmarks? Epsilon's Q1 2009 Email Trends and Benchmarks have just been released. The report
references their Global Consumer Email Study which examines the impact of email on offline channels. When it comes to email, relevant research into consumer behaviour is thin on the ground. So this report and its insights are well worth your time.
Ian McCollum believes that despite the rush to communicate with customers via twitter, there is limitless
opportunity for real interaction with your customers sitting right there in your email database. He asks how
many email marketers monitoring twitter for feedback on their brand send email with "noreply" as the reply to
address or "this address does not accept incoming messages?" as an auto response?
|
|
|
|
|
|
|
|
Events
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
|
|
|
|
|
|
|
 |
Please take the time to give us some feedback... |
|
|
©2009 Alchemy Worx Limited |
|
|
|
|
|
|
Received this from a friend or colleague?
Click here to subscribe. |
|
|
|
If you no longer want to receive any emails from us please
click here.
This email is provided to you by Alchemy Worx Limited, a company registered in England at the address 68 Croxted Road, London, SE21 8NP
|
|
|
