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Email-Worx 100% Email Marketing
ISSUE 18
3 August 2009
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Talking Email
Bringing subscribers back from the dead

Talking Email - Bringing subscribers back from the deadOver a 12 month period anywhere between 35% and 55% of people never open a single email you send them. So why bother sending emails to people who never seem to interact with your messages?

In this week's Email-Worx, Dela Quist suggests some good reasons for holding fire on deleting "dead" email addresses, and offers some simple recommendations to reinvigorate your email lists...

» How to bring dead subscribers back to life.
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