Our regular report of the following metrics:
- Campaign Based Metrics
- Unique Subscriber Metrics - by month
- Campaign Metrics - by Issue
- Click Analysis
- Reach
- Frequency
- Recency
Campaign Based Metrics
We doubled the frequency of Email-Worx in July, and as expected, open and click rates have fallen, however despite this, we're still meeting our campaign's objectives.
We know that our subscribers are busy, and respect their time, so one of the reasons we changed the format of Email-Worx was to deliver smaller, more specific messages throughout the month. We expected that this format, combined with our very specific subject lines, would reduce each issue's open rate, as each message will not have content relevant to every subscriber. However, overall more subscribers are interacting at least once in the month, and the content we send is getting read more.
- Despite our overall Campaign Metrics being lower, absolute numbers and interaction of unique subscribers has increased
- The total number of clicks for the month of July was almost double the number in May
- Over 60% opened at least one issue in July
- And 33% clicked on at least one issue in July, the highest since February.
We'll continue to monitor our results, and watch out for an increase in attrition, however we believe that valuable information which is unique to the email, and specific subject lines, are key components for making our programme's increased frequency work in the long term.
Don't forget - our past articles have plenty of information on how to calculate and use your own Campaign Based Metrics.
You can find all our historic charts in the Archive
Unique Subscriber Metrics - by month
Campaign Based Metrics - by Issue
Click analysis
Reach
If you missed it, you can read up on what Reach means and how to calculate your own Reach here.
Frequency
