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ISSUE 2 - Left Brain
26 January 2009
Archive
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Spotlight on
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Issue 2 Reputation
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What's more popular - shared or dedicated IP addresses?
Here's the answer to last month's poll:
Many congratulations to this month's winner, Helen Green.
Don't forget to enter our next Spotlight poll for your chance to win.
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Here's your new issue of Email-Worx - this Left Brain issue focuses on the technical and analytical
aspects of your most important asset - reputation. Find ways to track, measure and protect your
deliverability; plus, an update on our AWCM index following the holiday period, and we reveal
the naked truth about Issue 1 of Email-Worx.
Remember we're always looking to refine Email-Worx as we go, so do email us your feedback.
If you've missed an issue, you will find all past issues in our archive.
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"Having Alchemy Worx manage the entire process of our international email campaigns gives us the peace of mind that comes from working with people who really know email - what a difference that makes!" |
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Stephanie Kidder -
Director, WW E-Commerce
Sales and Marketing
Avid, Digidesign, M-Audio, Sibelius, Pinnacle |
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Metric of the Month
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The AWCM Index
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Naked Email
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Think soft bounces are caused by full mailboxes? Think again...
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We're starting the series by looking at campaign based metrics - what you sent, what was received and what to do with your results.
Some metric's you'll know well, but others might surprise you...
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Weekly mailing volumes fall nearly 60% in January...
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The run up to Christmas saw a flurry of activity, with brands sending an average of nearly five emails
per month, however January has seen total weekly volumes plummet 60% from December's peak.
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How did Issue 1 of Email-Worx perform?
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An open rate of 60%, and a total click rate of 73% - but we're still not happy...
You're invited to see our pushed, delivered, opened and clicked metrics, as well as details of how we're using them to improve future issues.
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Required Reading
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Events
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Lycos are closing email accounts in the UK and Europe
Marketers with subscribers using caramail, lycos, jubii, firemail and multimania addresses will
need to act quickly to obtain updated contact details. Accounts will be closed on 15th February
so must also be removed after this date.
Contact us for more information.
DMA's National Client Email Marketing Survey
Take part in the DMA's National Client Email Marketing survey and receive a free copy of the final report.
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Please take the time to give us some feedback: |
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Received this from a friend or colleague?
Click here to subscribe. |
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If you no longer want to receive any emails from us please
click here.
This email is provided to you by Alchemy Worx Limited, a company registered in England at the address 68 Croxted Road, London, SE21 8NP
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