Issue 20 - Triggered Emails - the good, the bad and the ugly...

Triggered emails are a very powerful tool for the email marketer but require significant resource and planning to get right. By default, setting up triggers ensures relevance and timeliness as they're based on your subscriber's interaction with your brand, product or service at that point in time. So how do you make the most of this functionality to leverage everything you know about your subscribers?

Check out these examples of triggered emails we've seen recently - some are quite basic and others very sophisticated. How do yours compare?

Event & Date Based Messages
Apple
Intercasino
Confused.com
gocompare.com
Mothercare
The Old Bell
SpareRoom.co.uk
Post-Purchase Messages
Asos confirmation
Amazon
Asos
Asos dispatched
B&Q
Easyjet Upsell
Easyjet
Interflora
LastMinute.com
Apple Mac
Ticketmaster
Reactivation Messages
VistaPrint
Hungry House
Photobox
Survey Messages
Hotelbook Review
LastMinute.com review
TicketMaster review
Text Only Messages
Asos
Hotelbook Review
Hungry House reactivation
Last.fm Welcome
STA Welcome
Welcome Messages
Boden Welcome
Dorothy Perkins Welcome
House of Fraser confirm opt-in
Last.fm Welcome
Marks & Spencer Welcome
Skype Welcome
Skype Welcome
STA Welcome

Have you seen some you'd like to share? Email us and we'll add them to our album.

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©2009 Alchemy Worx Limited

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