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Offering subscribers an incentive to engage with your products or services is a great way to boost the effectiveness of your email activity, and it can create new ways for people to interact with your brand or purchase your product too.
Sadly, however, too many incentives fail because they don't offer any real value or give subscribers anything they really care about. And it's crucial to make sure that any lift in response generated by your incentives is worthwhile in the longer term.
So in this special edition of Email Worx, we take a long hard look at how to get incentives right, with top tips and pitfalls to avoid.
» Give your incentives a reality check
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This email is provided to you by Alchemy Worx Limited, a company registered in England at the address 68 Croxted Road, London, SE21 8NP
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