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Talking Email
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Is A/B split testing all it's cracked up to be?
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In the world of email marketing these days, it seems you can't cough without someone suggesting you do an A/B split test. Falling response rates and improving technology and ESP functionality may have something to do with the increased interest, but it's important to remember that popular doesn't always mean better.
Just because it's easier than ever to do, is split testing really the best way to increase your email programme's performance and effectiveness?
In this week's Talking Email, Dela looks at how to best incorporate email testing into your email programme as a whole. He explains how to make the most of what you already know, identifies some practical approaches to testing, and debunks some hoary old myths along the way...
» Explore new ways of effective email marketing testing
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