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	ISSUE 24 14 September 2009 Archive
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	Strategy Masterclass Naked Email Define your testing strategy to improve ROI How do you make sure your testing will pay off in the long run? With so many variables to consider and so many metrics to test against, defining your testing strategy can be a difficult process. In this Strategy Masterclass, we give you our top 10 tips to develop a test plan and identify the most important areas to test to get accurate results and an improved ROI. » Learn how to maximise your testing activity Are you worried that increasing your frequency will result in lower response rates? Since we increased our frequency, our open and click rates have fallen, but that's not the whole story... Click here to see the full impact on Email-Worx' performance
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