Our regular report of the following metrics:
- Campaign Based Metrics
- Unique Metrics - by month
- Campaign Metrics - by Issue
- Click Analysis
- Reach
- Frequency
- Recency
Here's what you've been doing since we doubled out frequency:
- Individual campaign open and click rates have fallen to the mid 30s.
- However, the number of unique openers and clickers has remained high.
- And the total number of clicks has almost doubled since May.
Don't forget - our past articles have plenty of information on how to calculate and use your own metrics.
Campaign Based Metrics
You can find all our historic charts in the Archive
Unique Metrics - by Month
Campaign Based Metrics - by Issue
Click Analysis
Check out our archive for analysis of historic clicks
Reach
If you missed it, you can read up on what Reach means and how to calculate your own Reach here.
Frequency
Not sure why frequency matters? It's all explained here.
