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A/B email split testing: good things come to those who wait
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A/B split testing is an essential part of any marketer's tool box and is particularly great for email
because it's easy and it's instant - however the temptation is to act on results too early.
At Alchemy Worx we've found that the best performing cell after 1 or 2 hours rarely end up in the lead at the end of the campaign. So in email split testing, patience really is a virtue.
It's simple: the longer you leave your analysis, the better your results will be. People who respond
quickly are probably already looking to buy at the exact same time you send your email. Resist
reacting on these instant results and you'll find email split testing really comes into its own as
a device for marketers.
Ready to do email split testing? For a guide to best-practice email split testing, have a look at
this week's Email-Worx.
» Learn how to A/B split test for email
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This email is provided to you by Alchemy Worx Limited, a company registered in England at the address 68 Croxted Road, London, SE21 8NP
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