|
|
Received this from a friend or colleague?
Click here to subscribe. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
|
|
|
Industry Update
|
 |
|
|
Welcome to our Industry Update, full of
carefully selected articles, reports, blogs
and
industry events.
This month we are very excited to be able to share
the first year on year data from the AWCM index.
Email marketing activity aimed at consumers has increased significantly in the downturn. Year on year
the number of emails received by our inbox is up 29%!
The growth has been fuelled by increases in both the number of brands actively emailing
their subscribers and the average number of emails sent by each brand.
Don't forget to
let us know
of any articles, posts or events you'd like to share.
|
|
|
|
|
|
 |
|
|
|
|
|
|
 |
|
|
|
What we've been reading...
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
|
Engine Ready,
a search marketing provider, recently released a report comparing the value of traffic
generated by PPC vs. SEO. However, the findings provide a boost for email marketers too.
The robust study finds that direct visitors spend more time on your site, are more likely
to convert and spend more money. The study will provide you with plenty of reasons for
investing more into your email marketing; arguably the cheapest and most effective way
to drive direct traffic to your site.
A thought provoking article by Jordan Ayan in
Email Insider
argues that email marketers should start optimising their email content for inbox search functionality, to help subscribers find emails you have sent that they have filed or archived.
|
In a rare foray outside the world of advertising, mobile and search, this month New Media Age published a feature on
CRM and Segmentation;
highlighting the importance and benefits of effective use of your data.
Thinking about starting or improving a newsletter? Then this 2 part guide to best practices for Email Newsletter Publishers, brought to you by Mequoda, will be very handy.
Part one
Part two
We came across two email marketing blogs you might be interested in this month;
'The Email Zoo'
takes a look all different types of email and casts a critical eye on some of the very best and some of the very
worst examples of email being sent out by some of your peers.
Whilst Style Campaign is a good place to go if you are interested in email design.
As we all know Test Test Test! is easy to say but much harder to do.
eROI's free Email Testing Guide
provides you with tips on how to create a plan, build and optimise your tests.
|
|
|
|
|
|
|
|
Events
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
|
|
|
|
|
|
|
 |
Please take the time to give us some feedback... |
|
|
©2009 Alchemy Worx Limited |
|
|
|
|
|
|
Received this from a friend or colleague?
Click here to subscribe. |
|
|
|
If you no longer want to receive any emails from us please
click here.
This email is provided to you by Alchemy Worx Limited, a company registered in England at the address 68 Croxted Road, London, SE21 8NP
|
|
|
