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Email-Worx 100% Email Marketing
ISSUE 27
5 October 2009
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Talking Email
Don't only reward bad behaviour - reward everyone!
Don't only reward bad behaviour - reward everyone!
Have you noticed how it's generally only bad customers and new customers who get rewarded? In the rush to re-engage lapsed customers or gain new ones, how do you make sure your well-behaved existing customers aren't forgotten?

The key is to use your email marketing to incentivise all your customers and this includes your good customers - the ones that do everything right, open your emails regularly and never abandon their shopping cart.

In this week's Email-Worx, Dela Quist shows you how to keep both camps happy, rewarding and adding value and purchase incentives to both sides of the customer coin...

» Read how to reward all your customers with your email marketing
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