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Email-Worx 100% Email Marketing
ISSUE 28
12 October 2009
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Make the most of your customer lifecycles
Naked Email
From welcome to reactivation: taking advantage of your messaging milestones

Make the most of your customer lifecycles The most effective and timely email campaigns you can send are almost always based around key points in the lifecycle of your subscribers.

Of course some products and services naturally lend themselves to lifecycle messages, such as car insurance and magazine subscriptions, but in fact there are opportunities for every business to maximise the customer lifecycle.

Once you set up your lifecycle emails as triggered messages, lifecycle programmes will carry on working for you without additional resource requirements.

In this week's Email-Worx we look at key messaging milestones you can turn to your advantage...

» Learn how to maximise your messaging lifecycle
Your monthly update on Email-Worx' Performance

With our open and click rates slowly creeping in the wrong direction, we're developing a plan to get them back on track. Despite still being relatively healthy, we believe there's always room for improvement.

Click here to see the Email-Worx' recent performance and our plans for future improvement
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