Our regular report of the following metrics:
- Campaign Based Metrics
- Unique Metrics - by month
- Campaign Metrics - by Issue
- Click Analysis
- Reach
- Frequency
- Recency
Campaign Based Metrics
This month's update of Email Worx' performance shows a continuing trend of falling open and click rates. Whilst overall they are still above industry averages, it's not something we like to see. The total number of subscribers we've reached however continues to climb and is now nearly 90% which is a great achievement, and now, with 100% in our sights, we going to try to do the impossible and we're aiming for 100% by the end of the year... We generally see 60% open reach for a 12 month period so this will be no easy task but a great challenge!
As a recent, 'opt in' subscriber base, we are baffled by the subscribers who are yet to open a single issue. Are they opening without it being recorded? Or is our content not what they were expecting when they recently signed up to receive it? These subscribers will be the first place we look to for improvement. And we still have a few more tricks up our sleeve, so stay tuned to see how we go.
Don't forget - our past articles have plenty of information on how to calculate and use your own Campaign Based Metrics.
You can find all our historic charts in the Archive
Unique Metrics - by Month
Campaign Based Metrics - by Issue
Click Analysis
Check out our archive for analysis of historic clicks
Reach
If you missed it, you can read up on what Reach means and how to calculate your own Reach here.
Frequency
Not sure why frequency matters? It's all explained here.
