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It's all about YOU: the power of personal content
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Tailoring your content according to what you already know about your subscribers can give a big boost to response without the additional workload of creating numerous versions of each message.
There are 2 ways to do this – personalisation and dynamic content. Both of these have many advantages that are too often overlooked or under-used; and occasionally, over-used.
Dynamic content is a powerful tool to make your content relevant and valuable to your subscribers, by creating whole sections of HTML that are unique to each subscriber segment. But don't overlook personalisation – a simple but often deceptively effective method of tailoring content.
In this week's Email-Worx, we look at how to make the most of content tailored to your subscribers. And with most ESPs offering powerful functionality to create personalised messages, we ask: are you making the most of your email deployment tool?
» Make the most of dynamic content and personalisation
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