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Don't underestimate the power of your navigation bar, changing one word could improve your ROI!
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Subscribers will interact with links in your email in two ways, we categorise them as: functional
(clicks on your nav bar or logo) or emotional (clicks on your content or offers).
In this
month's webcast, Dela Quist shows how knowing the difference between these types of links and tracking them separately can boost your ROI.
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It's the $64k question: How do you get more people to subscribe?
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Email is the cheapest way to contact customers and prospects, and new subscribers are generally
the most active on email databases.
As an email marketer, your priority should be getting
as many people who have expressed an interest in your product or brand to give you permission
to email them. So how and where should you ask them to subscribe?
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Are you emails designed to take advantage of the preview pane?
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However stunning an email is visually it is missing a trick if it doesn't make good use of the preview pane to engage a customer or prospect within seconds of them opening.
The first impression most people get of your email is in the preview pane - so what should it include, and how should you design yours to make sure you effectively get your message across in such a limited space?
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