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Maximising the full impact of email marketing on your brand
Last week we talked about The power of the Nudge Effect in email: simply seeing an email from you in their inbox can nudge a subscriber into purchasing - either online or via another channel - even if they don't open the email.
It shows how incredibly hard email marketing is already working for your brand, in ways that go far beyond opens, clicks and immediate sales. Just the presence of your emails in your subscriber's inboxes has a tangible impact on brand awareness, and sales via online and other channels.
If email is already doing that for your brand without you doing anything new or different, how much more could it do for your brand if you were to hone and develop this pure natural talent? That's the subject of this week's Email-Worx.
We delve below the iceberg and look in more detail at how can you use email to market your brand in more ways than just generating quick sales. And show you how to prove the impact that your email campaigns are already delivering for your brand.
» How to maximise the full impact of email on your brand
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