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Leverage the power of inbox - get your subscribers to open again... and purchase
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When people go back to their inbox to retrieve an email, it's usually a very good sign of an intention to engage. In fact, there's lots of evidence to suggest that the longer someone waits to dig out an email from their inbox, the more likely they are to click through and buy something.
So it's sound commercial sense - not to mention great service and common courtesy - to make it as easy as possible for people to search through and find past emails from you. This week's Email-Worx looks at how to optimise your emails to make the most of the increasingly sophisticated search functionality now available in most people's inboxes.
» How to optimise your emails for search
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This email is provided to you by Alchemy Worx Limited, a company registered in England at the address 68 Croxted Road, London, SE21 8NP
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