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Top 5 Talking Emails
See the most watched Email-Worx content of 2009
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Talking up effective email marketing
Over the past year, Email-Worx has brought free expert advice on every aspect of email marketing to your inbox. In particular, Dela's Talking Email slot - a video commentary breaking a new trend or highlighting an issue you can't afford to ignore - has sparked heated debate and significant traffic.
So in case you missed out of any of Dela's Talking Emails, here - using total clicks from our email metrics and page hits from web analytics - is a round-up of the top 5 most popular Talking Emails from 2009. And for good measure we've thrown a couple more we think no email marketer should be without:
Essential viewing:
The first law of email marketing
"Email should be the primary means by which someone you already know visits your site, transacts with you or interacts with your brand online." If you've never seen this one, this is where to start. It explains our whole approach to email marketing and could provide you with valuable ammunition to help you build the case for your channel.
Emotional vs functional links
Want more lucrative clickthroughs? Subscribers interact with your links in 2 ways, either functionally (clicks on your nav bar or logo) or emotionally (clicks on your content or offers). Knowing the difference between these types of links, and tracking them separately can boost your ROI. Can you really afford not to watch this one?
Top 5 Talking Emails from 2009:
#5 Forget relevance - it's about value!
How many times have you been told it's all about relevance? Well, we disagree... we think it's all about value. And by focusing on relevance, you may be overlooking value altogether. Watch this video to find out whether you're putting the cart before the horse...
#4 New ways to look at email testing
Dela takes a long, hard look at A/B split testing. Falling response rates and improving technology may have spiked an interest in split testing, he argues, but you've a better chance of delivering good results by incorporating email testing into your email programme as a whole. Watch this view to see how you can make the most of what you already know, and get some practical tips on how to approach testing and generate the most accurate results.
#3 Selecting an ESP
Appointing an email service provider (ESP) is one of the most crucial business decisions you have to make. With so many providers to choose from, and a huge variety of factors to consider, there's never a single right answer. Based on years of experience with the full range of leading ESPs, Dela advises on the key requirements to consider to ensure that the ESP you select becomes an integral part of your marketing initiatives.
#2 How to bring dead subscribers back to life
As many as half of your subscribers may not have opened a single email from you in the last 12 months - but don't kill all your "dead" email addresses just yet. In this video on list hygiene and reactivation, Dela gives some compelling reasons for holding fire on deleting inactive subscribers, many of whom may just need one of his simple ideas to be brought back to active, revenue-generating life...
#1 The nudge effect
Unleash the secret power of unopened email! This hugely popular video shows how email communications have a tangible impact on brand awareness and generate more sales across all channels - even when they're not actually opened. We back up our case with compelling stats, and show how you can generate additional revenue from your campaigns by implementing the Nudge Effect.
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