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	ISSUE 37 14 December 2009 Archive
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	Top 3 Strategy Masterclass emails of 2009 Talking up effective email marketing As part of your free regular guide to best theory and practice in email marketing, our Strategy Masterclass slot has delivered expert opinion and specialist advice on everything from content strategy to testing campaign profitability. In this special round-up we count down to the top 3 Strategy Masterclass emails that have attracted the most interest from readers in 2009 - based on email metrics, page views and web analytics. And we point you to some more useful content, from our Metric of the Month and Subscription Boot camp departments... #3 Testing your way to a rapid ROI Accurate, finely-tuned email campaigns don't happen by accident - they spring from clearly defined testing programmes. Check out these 10 killer tips to help you develop your testing programme and maximise your email marketing revenue... #2 Making the most of triggered emails Triggered emails are great for relevant and timely communication with your customer, based on their interaction with your brand, product or service. But how do you make the customer feel like they're getting an even more personal, preferential service for increased customer loyalty? Here's how... #1 Developing a content strategy The long-term success of your email marketing activity depends largely on having timely, valuable content in every email message. Don't let anything leave your inbox without these top tips to help ensure your emails are valued by your customers.
	Subscription Boot Camp Metrics of the Month With a smart subscription strategy at the heart of any sustained successful email marketing activity, our Subscription Boot Camp series also went down a storm. We provided best practice and top tips on a wide range of key subscription issues, such as: 3 things you need to do to win trust and a subscriber's permission how and where you should ask people to subscribe to maximise your number of subscribers how to balance list growth against your need to know more getting welcome messages right legal issues you need to know about before sending email why unsubscribing should be easy Over the year, Email-Worx also discussed the pros and cons of the many different ways of measuring the success rate of your email campaigns, from campaign-based metrics and engagement metrics to measuring value and customer engagement (reach, frequency and recency).
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