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Engagement Metrics
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Do you base your email campaign results on the number of emails sent or delivered,
and which metrics give you the most accurate picture of your overall performance?
Here we explain the role and purpose of engagement metrics like opens, clicks, conversions and revenue per email.
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Weekly volumes approach December's high
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After a slow start to the year, the number of emails sent to our consumer inbox monitor has increased
significantly. Weekly volumes are approaching December 2008 levels.
Friday was the most popular send day in Q4 2008 and so far in Q1 2009, Saturdays and Sundays have seen a
slight increase in volume over the past 2 quarters.
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Email Worx achieves 58% open rate across the first 3 issues
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Our decision to bare all in public may yet be highly embarrassing, but not so far! To date Email Worx has
achieved an average open rate of 58%. Are we proud of this? Of course, but as email marketers we know
better than to rest on our laurels. Find out how we are doing, and where we think we can improve. See if
any of the lessons can be applied to your email campaigns.
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