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ISSUE 5 - Right Brain
10 March 2009
Archive
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Spotlight on...
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Issue 5 Providing value
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In this month's poll, we're looking at the frequency and volume of newsletters you are signed up to receive. |
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As promised in our welcome program, Issue 5 of Email-Worx takes a hard look at the importance
of giving VALUE and how the focus on 'Relevance' may be misleading many marketers. The
Subscription Boot camp helps you to balance the need to grow your list with the desire to
know more about your subscribers. Plus how a well designed landing page can improve conversions.
Remember: we're always looking to refine Email-Worx as we go, so do
email us your feedback.
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"I like working with Alchemy Worx because they always want what's best for our subscribers" |
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Kirsty Montgomery -
Senior International Email & Affiliate Marketing Manager |
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Talking Email
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Subscription
Boot Camp
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Email by Design
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Forget relevance - it's about value!
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"It's all about relevance" how many times have you heard that? But is it?
We believe that it's about value and email marketers who focus on relevance maybe overlooking value.
Email programs that provide no tangible value or benefit to the subscriber can never be relevant.
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Balancing list growth against your need to know more
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Ask too much and you get fewer subscribers, ask too little and your ability to segment and target suffers.
We look at what fields to include in your subscription process and how to build your understanding
of your subscribers without putting them off subscribing.
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Landing pages matter
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So what makes a good landing page? And why are they so important?
We look at how your landing page design and strategy should be one of the most important
elements of your email campaigns and how well designed and thought out landing
pages offer you two bites at the cherry.
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Required Reading
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Events
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In case you missed our definition of soft bounces in Issue 2 of Email-Worx, Think that soft bounces are caused by a full inbox? Then think again! is post on the DMA's blog by our very own Dela Quist, looking at soft bounces and why the historical definition of 'Inbox full' is no longer suitable.
Stan Rapp's keynote speech at the Email Evolution Conference has sparked discussion online. His speech looked how expenditure on TV advertising during the Superbowl was around 20% of the annual expenditure on email marketing expenditure.
Morgan Stewart then elaborated on this speech in Emailers, You Don't Know How Good You Are! looking in more detail about why email marketing doesn't get the attention or budget it deserves.
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Please take the time to give us some feedback: |
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Received this from a friend or colleague?
Click here to subscribe. |
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If you no longer want to receive any emails from us please
click here.
This email is provided to you by Alchemy Worx Limited, a company registered in England at the address 68 Croxted Road, London, SE21 8NP
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