Email Worx 100% Email Marketing Click here to get Email-Worx
Home Design Production Reporting & Analysis Contact us
Hilton "I like working with Alchemy Worx because they always want what's best for our subscribers" Kirsty Montgomery -
Senior International Email & Affiliate Marketing Manager
Talking Email
Forget relevance - it's about value!

Heresy I hear you cry!

Before you burn me at the stake let's take a look at the definitions* of those two words

Value
1: a fair return or equivalent in goods, services, or money for something exchanged
2: the monetary worth of something
3: relative worth, utility, or importance <a good value at the price>

Relevance
1a: having significant and demonstrable bearing on the matter at hand
b: affording evidence tending to prove or disprove the matter at issue or under discussion <relevant testimony>

I hold the view that it is not unreasonable for a subscriber to expect something in return for giving you permission to send them email i.e. some kind of Quid Pro Quo. Subscribers expect - and should get value!



Relevance is the cart and not the horse. Without value (significant and demonstrable) you may be on topic, but you cannot be relevant. So do your email campaigns give value (a fair return or equivalent in goods, services, or money) or are they merely on topic?

Instead of asking yourself: "How can I be more relevant?" Ask how you can add more value to your email communications. You will then, by default become more relevant, and more importantly, you will be providing your subscribers with a reason to stay subscribed and interacting with your email program.

* Merriam-Webster Online Dictionary

Please rate how useful you found this article
Not useful
2
3
4
Very useful
Alchemy Worx 100% Email Marketing Please take the time give us some feedback:
Feedback...
Received this from a friend or colleague? Click here to subscribe.