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	ISSUE 6 - Left Brain 23 March 2009 Archive
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	Spotlight on Issue 6 Providing Value How many email newsletters are email marketers signed up to receive? Click here to see the results of last month's poll Congratulations to this month's winner - Samantha Grisdale from Communicator Corp. Don't forget to enter next month's poll for your chance of winning a great prize. This Issue: Metric of the Month - How to measure value AWCM Index - Don't miss out on pay day Naked Email - Why our results are average Welcome to our left brain thoughts on this month's topic - value. In this issue, Metric of the Month looks at how to measure whether your subscribers find value in what they receive; how Email-Worx has been performing and the latest update from the AWCM index. Remember we're always looking to refine Email-Worx as we go, so do email us your feedback. If you've missed an issue, you will find all past issues in our archive.
	"It's great working with Alchemy Worx - they know where we are going before we do" James Davey Head of Online Marketing, B&Q
	Metric of the Month The AWCM Index Naked Email Measuring Value In Issue 5, we looked at the importance of providing value in your email marketing. But how do you know whether your subscribers are finding value in your communications? Don't miss out on pay day In the UK, most salaried employees get paid monthly - either on the first day of the month or the week before. Yet our research shows that email volumes are highest during the 2nd or 3rd weeks of the month. Why our results are average One of the great things about email marketing is the fact that you can measure opens and clicks; which should make it really easy to know what's working and what's not. Right? Well not necessarily... To measure your email campaign performance more effectively, click here... When should you send your email to maximise sales? Click here to see our average metrics, and how we're going to change them...
	Required Reading Events Merkle have released their 7th Annual View from the Inbox report which is a useful snapshot of consumers interaction with email. For those of you in America, the new Roadrunner feedback loop is now in place. Remember to register on their new system as existing enrollments will not be migrated. Last chance to receive a free copy of the DMA's National Client Email Marketing survey just by taking part. DMA Comprehensive E-Mail Marketing Strategies (Denver, CO) Marketing Tailor Made Ad:tech - Paris & San Francisco Know of one we missed? Let us know so we can spread the word.
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