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ISSUE 7 - Right Brain
6 April 2009
Archive
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Spotlight on...
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Issue 7 List growth
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In this issue of Email Worx we'll be talking about how to go about growing your list, how to make the most of your welcome messages and why optimising for blocked images might not be a good thing after all.
Remember: we're always looking to refine Email-Worx as we go, so do
email us your feedback.
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"I like working with Alchemy Worx because they always want what's best for our subscribers" |
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Kirsty Montgomery -
Senior International Email & Affiliate Marketing Manager |
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Talking Email
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Subscription
Boot Camp
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Email by Design
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List growth: Don't buy a list - build one
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"Today I'm going to talk about list building and it's very hard for me to do this without getting cross..."
Dela wonders aloud why businesses are prepared to spend so much buying data and so little on organic growth.
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Welcome messages: Make a lasting first impression
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Welcome messages arrive in subscribers' inboxes at the very moment they are most engaged with your email program.
Done right, they're a great chance to cement your relationship with new names, encourage image downloading and improve inbox delivery.
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Using Images: Opportunity or threat? |
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Best practice advice for the use of images in email is usually to avoid them where possible. So why do so many well known brands (including some of our own clients) do the exact opposite?
Could they be on to something?
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Required Reading
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Events
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Spammeltdown is a great resource if you're looking for inspiration for your email designs. The key to this site is the easy way its organised into different message types, colours, templates etc
The Smith Harmon website is another great design resource, with well thought out articles and blog posts about design within email.
And finally, dotMailer have just released Hitting the Mark, their annual benchmark study of retail email marketing performance. Congratulations to our clients - H.Samuel and Tesco who scored particularly well.
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Please take the time to give us some feedback. |
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This email is provided to you by Alchemy Worx Limited, a company registered in England at the address 68 Croxted Road, London, SE21 8NP
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