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ISSUE 8 - Left Brain
21 April 2009
Archive
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Spotlight on
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Issue 8 Measuring Engagement
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Are we investing enough in email?
This month's poll uncovered that for many companies, less than 25% of overall marketing budgets is assigned to the email channel.
And 20% of companies do not invest in list growth at all.
Don't forget to enter next month's poll for your chance of winning a great prize.
Click here for the full analysis
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Welcome to our left brain thinking on engagement metrics. Campaign based metrics such as open and click rates will not give you the information you need to get the most from your email campaigns. To understand how engaged your subscribers are you need to track their interactions over time.
Remember we're always looking to refine Email-Worx as we go, so do email us your feedback.
If you've missed an issue, you will find all past issues in our archive.
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"I like working with Alchemy Worx because they always want what's best for our subscribers" |
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Kirsty Montgomery -
Senior International Email & Affiliate Marketing Manager |
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Metric of the Month
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The AWCM Index
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Naked Email
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Measuring long-term engagement
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This month's metric is REACH; we explain the value of long-term engagement and how measuring subscriber interactions over time will help you achieve your campaign objectives and define future strategies.
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AWCM Index Update
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The AWCM Index reveals email volumes are 13% up on February.
March volumes are the highest this year, but are still 20% lower than the December high of 384 emails sent to our inbox.
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20% of our list has never opened Email-Worx...
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After 7 Issues Email-Worx has achieved an Open Reach of 80%!
Thank you to 584 of you who have opened at least one issue since launch. It also means that 20% of our list has not interacted with a single issue.
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Required Reading
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Events
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As well known advocates of the power of email it may surprise some of you that we have steered clear of one of the hottest topics in town; Social Media vs. Email. All we can say is watch this space. In the meantime Elie Ashery writing in
Email Insider caught our attention with this great article. Although we do not agree with all of his conclusions it is a great summary of many of the most important issues surrounding the way email and social media interact with each other now or will in the future.
While we are on the subject Kevin Hillstrom in his blog
'Mine that Data' provides us with a formula for measuring a social media against more dominant channels. Although his article is about social media, we think his methodology could also be used to measure the impact of email on more dominant channels.
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Please take the time to give us some feedback: |
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Received this from a friend or colleague?
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If you no longer want to receive any emails from us please
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This email is provided to you by Alchemy Worx Limited, a company registered in England at the address 68 Croxted Road, London, SE21 8NP
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