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Just how much email is too much?
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Dela argues that there's no single answer to this frequently asked question. Different people on your list want different frequencies - your job is to target them accordingly. For some subscribers, you simply cannot send out too many emails...
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Legal Briefing
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When developing your subscription process, the law will govern whether you need consent, what information you ask for, and your unsubscription process.
But be careful, there's more than the law to consider.
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Do transactional messages have to be dull? |
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Many transactional messages are sent as text only - is this a missed opportunity, or are they a necessary evil to ensure all legal concerns are covered and guarantee deliverability?
Despite the limitations, there are still opportunities to be creative.
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