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Dela Quist Featured in October Entrepreneur Magazine

  • Last updated: Oct 18, 2017
  • Alchemy Worx

Alchemy Worx CEO Dela Quist has been featured in the October Issue of Entrepreneur Magazine in an article on sending practice.

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Case study: Driving quotes for Aviva through email frequency testing

  • Last updated: Aug 24, 2017
  • admin

Find out how Aviva UK Direct Insurance, the UK's largest insurer implemented a new email marketing strategy that generated four times as many clicks from prospective customers and led to a 48% increase in the number of car and home insurance quotes requested.

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Why you should be investing in functional links

  • Last updated: Aug 24, 2017
  • admin

Find out how the hidden functional links in your marketing emails could be driving a surprising amount of revenue... For many, the role of email is to drive people to a company's website. Then the site can do what it does best and convert prospects. Getting email recipients to click is the primary goal for many email campaigns.

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10 easy tips for a more effective sign up process

  • Last updated: Aug 16, 2017
  • admin

A fresh look at the art of organic list growth...

1) Don't ask for too much data, too soon

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How to bring inactive subscribers back to life

  • Last updated: Aug 14, 2017
  • admin

Don't just write off apparently dead email addresses - see them as an opportunity to reinvigorate your email list...

Looking at your list is like being the boy in the film The Sixth Sense - you see dead emails everywhere.

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Is this common best practice costing your email program millions?

  • Last updated: Aug 08, 2017
  • admin

FACT: every time someone unsubscribes from your email program a fairy dies.

OK, so that's not true but it might as well be. Why? Because by and large the cost of an unsubscribe is inflated by emotion and that's led to a best practice that could be costing you millions.

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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