Find out how Aviva UK Direct Insurance, the UK's largest insurer implemented a new email marketing strategy that generated four times as many clicks from prospective customers and led to a 48% increase in the number of car and home insurance quotes requested.
Find out how the hidden functional links in your marketing emails could be driving a surprising amount of revenue... For many, the role of email is to drive people to a company's website. Then the site can do what it does best and convert prospects. Getting email recipients to click is the primary goal for many email campaigns.
FACT: every time someone unsubscribes from your email program a fairy dies.
OK, so that's not true but it might as well be. Why? Because by and large the cost of an unsubscribe is inflated by emotion and that's led to a best practice that could be costing you millions.