Our Latest Blog

10 easy tips for a more effective sign up process

  • Last updated: Aug 16, 2017
  • admin

A fresh look at the art of organic list growth...

1) Don't ask for too much data, too soon

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How to bring inactive subscribers back to life

  • Last updated: Aug 14, 2017
  • admin

Don't just write off apparently dead email addresses - see them as an opportunity to reinvigorate your email list...

Looking at your list is like being the boy in the film The Sixth Sense - you see dead emails everywhere.

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Is this common best practice costing your email program millions?

  • Last updated: Aug 08, 2017
  • admin

FACT: every time someone unsubscribes from your email program a fairy dies.

OK, so that's not true but it might as well be. Why? Because by and large the cost of an unsubscribe is inflated by emotion and that's led to a best practice that could be costing you millions.

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7 ways to make your landing pages pay

  • Last updated: Jul 27, 2017
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Landing pages have fallen out of favour lately. But are they really worth the extra effort?

Here are 7 ways to use landing pages the smart way:

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The Uncomfortable Truth About Segmentation

  • Last updated: Jul 27, 2017
  • admin

Guest Post by Tim Watson
Email Marketing Consultant and founder of Zettasphere

 

The Uncomfortable Truth about Segmentation

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Optimize your email campaign with A/B split testing

  • Last updated: Jul 26, 2017
  • admin

The key to A/B split testing in email is patience. Wait as long as you can to analyze results and you're more likely to get a true picture of what will happen when you roll out your eventual email campaign.

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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