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7 ways to make your landing pages pay

  • Last updated: Jul 27, 2017
  • admin

Landing pages have fallen out of favour lately. But are they really worth the extra effort?

Here are 7 ways to use landing pages the smart way:

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The Uncomfortable Truth About Segmentation

  • Last updated: Jul 27, 2017
  • admin

Guest Post by Tim Watson
Email Marketing Consultant and founder of Zettasphere

 

The Uncomfortable Truth about Segmentation

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Optimize your email campaign with A/B split testing

  • Last updated: Jul 26, 2017
  • admin

The key to A/B split testing in email is patience. Wait as long as you can to analyze results and you're more likely to get a true picture of what will happen when you roll out your eventual email campaign.

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Checking a query – or how to avoid sending your emails to the wrong people

  • Last updated: Jul 20, 2017
  • Alchemy Worx

If you’ve been in email marketing for any length of time, you’ll know the stomach-churning panic of sending an email to the wrong segment of customers. How many complaints will we get? How many unsubscribes? Will we lose revenue? Was it my fault?

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Give your incentives a reality check

  • Last updated: Jul 10, 2017
  • Alchemy Worx

Everyone wants a reason to purchase or interact with your brand online, so give them a little incentive...

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The Curious Case of Roddy the Spam Troll and His Employer Sky's Glass House

  • Last updated: Oct 20, 2016
  • admin

Sky News Producer and Data Directive litigation Troll Roddy Mansfield has apparently won his 3rd '€victory'€ against a brand - in this case John Lewis, who (soft) opted-him-in for marketing by using a pre-ticked consent box after he had registered his details with John Lewis' website.

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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