Our Latest Blog

A Fresh Look at Winning Trust

  • Last updated: Oct 18, 2016
  • admin

When new visitors or existing customers come to your website, you have a very limited time to convince them to part with their email address - and to give you permission to email them.

To win a potential subscriber's permission, you need to do 3 things:

1) convince them that they'll benefit from receiving your messages

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Balancing list growth against your need to know more

  • Last updated: Oct 18, 2016
  • admin

When collecting data, many email marketers find themselves torn between the desire to collect as many email addresses as possible - pursuing an acquisition strategy and the need to gather detailed information about each new subscriber - a segmentation strategy.

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Optimising Transactional Emails

  • Last updated: Oct 18, 2016
  • admin

Many transactional messages are sent as text only - is this a missed opportunity, are they a necessary evil to ensure all legal concerns are covered and guarantee deliverability?

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Developing a Content Strategy

  • Last updated: Oct 18, 2016
  • admin

One of the most challenging aspects of developing an email programme that delivers results is having valuable content for every message you send. Developing content that delivers value to your subscribers will ensure the long term success of your email marketing activity. Here are some tips for developing your content:

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Should you use a WYSIWYG editor?

  • Last updated: Oct 18, 2016
  • admin

The pros and cons, and a look at whether a WYSIWYG editor is right for your email campaigns...

Using a WYSIWYG editor

In theory, WYSIWYG editors should save time, and provide non-technical users with a simple, intuitive way to create HTML email.

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How to optimise your emails for search

  • Last updated: Oct 18, 2016
  • admin

When people go back to their inbox to retrieve an email, it's usually a very good sign of an intention to engage. So we look at how to make it as easy as possible for people to search through and pull out past emails from you...

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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