When new visitors or existing customers come to your website, you have a very limited time to convince them to part with their email address - and to give you permission to email them.
To win a potential subscriber's permission, you need to do 3 things:
1) convince them that they'll benefit from receiving your messages
When collecting data, many email marketers find themselves torn between the desire to collect as many email addresses as possible - pursuing an acquisition strategy and the need to gather detailed information about each new subscriber - a segmentation strategy.
One of the most challenging aspects of developing an email programme that delivers results is having valuable content for every message you send. Developing content that delivers value to your subscribers will ensure the long term success of your email marketing activity. Here are some tips for developing your content: