Money Stats: Research that can help drive revenue
We’re big believers in data. We do a lot of testing, so that we can confidently predict how best to increase revenue for our clients.
We’re big believers in data. We do a lot of testing, so that we can confidently predict how best to increase revenue for our clients.
Bebe is women’s retail brand offering chic and contemporary fashion apparel and accessories. Founded in 1976 as a bricks and mortar company, it recently transitioned
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
We’re big believers in data. We do a lot of testing, so that we can confidently predict how best to increase revenue for our clients.
Bebe is women’s retail brand offering chic and contemporary fashion apparel and accessories. Founded in 1976 as a bricks and mortar company, it recently transitioned
We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for
Sometimes, the most obscure references—okay, maybe not so obscure, depending on your ageand experience with digital communications—can trigger a response in email marketing.In this case,
Sometimes, the most obscure references—okay, maybe not so obscure, depending on your ageand experience with digital communications—can trigger a response in email marketing.In this case,
When a campaign involves cascading offers, does presenting them in ascending vs. descending order make a difference? Yes, according to tests done by Alchemy Worx
Alchemy Worx Building on Strategy Powerhouse Adds Amy Adlerstein as Strategy Manager (April 8, 2023, New York, NY), Alchemy Worx, the experts in driving CRM
Alchemy Worx Continues to Boost Strategy Chops Adds Christopher Cooper as Strategy Manager (April 8, 2023, New York, NY), Alchemy Worx, the experts in driving
When it comes to email few would argue with the notion that the subject line is one of, if not the single, most important parts
We’re big believers in data. We do a lot of testing, so that we can confidently predict how best to increase revenue for our clients.
The use of AI subject line generators can provide email marketers with more creative options faster than ever. But whether you use AI or humans to create your subject lines, you still must test. Learn how using AI to increase the volume of subject lines tested might impact opens and clicks.
The Challenge Most email marketers have an inactive segment of their file that they treat as radioactive. And for good reason. Addresses of people who
Last week, Alexandre Yale, head of analytics for Alchemy Worx shared a view of the approach we take towards segmentation. We call it Audience Management.
Most marketers approach segmentation backwards, says Alexandre Yale, head of analytics for Alchemy Worx. Usually, what happens is someone will want to send a campaign