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Engagement Metrics: Part 1

  • Last updated: Nov 05, 2014
  • admin

Open, click, conversion rates and revenue per email metrics can either be calculated based on the number of messages sent or the number delivered. Each one is perfectly acceptable, providing you consistently stick with one method. However it could be argued that basing your metrics around the number sent is more appropriate for acquisition than retention.

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Engagement Metrics: Part 2

  • Last updated: Nov 05, 2014
  • admin

Click to Open Rate

The number of unique clicked messages divided by the unique number of opened messagesآ (Expressed as a %)

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Forget relevance - it's about value!

  • Last updated: Nov 05, 2014
  • admin

Heresy I hear you cry!

Before you burn me at the stake let's take a look at the definitions* of those two words..

Value

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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