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Do images make any difference to email success?

  • Last updated: Oct 18, 2016
  • admin

Including images in HTML email tends to boost response, right?

Here at Alchemy Worx we've always thought so. But now we've decided to put our money where our mouth is and put our theory to the test...

So you tell us: which of these emails do you think generated the best results?

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How to run a subject line test

  • Last updated: Oct 18, 2016
  • admin

Split testing - an essential part of any marketer's tool box - is particularly suited to email marketing; because the functionality is built into most email platforms and you can get meaningful results almost immediately. Subject lines are one of the first things your subscribers see when they go into their inbox and have a proven and measurable impact on whether they g

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Who'd win in a fight: the dash or the colon?

  • Last updated: Oct 18, 2016
  • admin

What's the best symbol to use to separate multiple propositions within a single subject line?

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What works best as a guideline for sourcing images for your email creative: €"pretty" or "pretty informative€"?

  • Last updated: Oct 18, 2016
  • admin

They say a picture is worth a thousand words. But which picture? Here at Alchemy Worx we wanted to test the performance of images that contribute to a recipient's understanding of the content of an email. Specifically, we wanted to know what works best when sourcing imagery to accompany editorial content - the pretty or the pretty informative?

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How many people read Email-Worx on their mobile?

  • Last updated: Oct 18, 2016
  • admin

With sales of the new iPhone 4 reaching nearly 2 million, here at Alchemy Worx we wondered - what proportion of subscribers are reading Email-Worx on their mobile now? 

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Can video imagery help improve click rates?

  • Last updated: Oct 18, 2016
  • admin

To video or not to video... can an email with video imagery improve views of video content? We ran a test using our regular Dela-Vision content called '€œTalking Email'€, sending the email with and without video imagery. Our aim was to see whether it really had a positive impact on clicks.

Which do you think generated more clicks?

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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