Including images in HTML email tends to boost response, right?
Here at Alchemy Worx we've always thought so. But now we've decided to put our money where our mouth is and put our theory to the test...
So you tell us: which of these emails do you think generated the best results?
Split testing - an essential part of any marketer's tool box - is particularly suited to email marketing; because the functionality is built into most email platforms and you can get meaningful results almost immediately. Subject lines are one of the first things your subscribers see when they go into their inbox and have a proven and measurable impact on whether they g
They say a picture is worth a thousand words. But which picture? Here at Alchemy Worx we wanted to test the performance of images that contribute to a recipient's understanding of the content of an email. Specifically, we wanted to know what works best when sourcing imagery to accompany editorial content - the pretty or the pretty informative?
To video or not to video... can an email with video imagery improve views of video content? We ran a test using our regular Dela-Vision content called 'Talking Email', sending the email with and without video imagery. Our aim was to see whether it really had a positive impact on clicks.
Which do you think generated more clicks?