Our Latest Blog

When should I send my email campaign to get the best response?

  • Last updated: Oct 18, 2016
  • admin

When our clients ask this question, they are typically looking for a "time of day"€™ and "€˜day of week"€™ that they can apply to every campaign they send. But unfortunately it's never that easy...

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How many people read Email-Worx on their mobile today?

  • Last updated: Oct 18, 2016
  • admin

It has been almost a year to the day, since we last took a look at how many of you read Email-Worx on your mobile. With all the hype about the impact of mobile on email design and the likely impact on email marketing strategy, we thought it was high time we took another look.How to find out your percentage of "mobile subscribers"?

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Industry Update: August 2011

  • Last updated: Oct 18, 2016
  • admin

From split tests to customer engagement, we've scoured the web this month to bring you our take on the smartest email thinking online. We discuss articles by Tim Watson, Jeanne Jennings and Mark Brownlow, while Alchemy Worx CEO Dela Quist takes a fresh look at subject lines in his latest seminar.

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Growing your Opt-in Database

  • Last updated: Oct 18, 2016
  • admin

The effectiveness of your email marketing programme is heavily influenced by the size of your opt-in subscriber base. The more opt-in subscribers you have, the more interaction and ultimately revenue you can generate.

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How to develop an email test plan in 5 easy steps

  • Last updated: Oct 18, 2016
  • admin

Clearly defined testing programmes are the benchmark of accurate, finely-tuned email campaigns. They help increase the revenue you can generate from your email marketing activities, which is, after all, the ultimate goal. To ensure your testing continues to pay off in the long run, follow these 5 simple steps to help you develop an effective programme.

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Industry Update: September 2011

  • Last updated: Oct 18, 2016
  • admin

From copy length on landing pages to creating an engagement index, we've selected the pick of articles on the web to help you work more effectively. Plus tips on the best email marketing resources online and how to get a generous discount on this season's key conference.

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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