Why you shouldn't write off your unresponsive email subscribers
Conventional marketing wisdom tells us removing inactive subscribers from your mailing list is good practice - but is it? Here, we turn that wisdom on its head. Find out why inactive subscribers are still valuable to your business and explore how you can reactivate them.
The debating is over and the judging complete. It's time to reveal our favorite emails of 2011. As the year draws to a close, we thought we'd have a bit of fun here at Alchemy Worx. And in our world, evaluating email creative counts as fun (sad, we know!). So here are 4 emails that blew us away this year, and the reasons why we love them. Reckon you've spotted a better one?
2012 is well under way and we've been busy spreading fresh ideas and keeping tabs on exciting new developments in email marketing. In this pick of recent web articles, we've highlighted news of an important step forward in email security and some new thoughts on A/B split testing.