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Festive foul-up or seasonal success -€“ which way are you heading?

  • Last updated: Oct 18, 2016
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Make your seasonal strategy sing with our tips for devising festive email campaigns.

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Inactive subscribers: waste of time or gold mine?

  • Last updated: Oct 18, 2016
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Why you shouldn't write off your unresponsive email subscribers

Conventional marketing wisdom tells us removing inactive subscribers from your mailing list is good practice - but is it? Here, we turn that wisdom on its head. Find out why inactive subscribers are still valuable to your business and explore how you can reactivate them.

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Industry Update: November 2011

  • Last updated: Oct 18, 2016
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In your festive round-up of the smartest articles online, we learn how too much data can be dangerous. We challenge conventional wisdom about crowded inboxes, and there's a guide to writing effective email copy.

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Our favorite emails of 2011

  • Last updated: Oct 17, 2016
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The debating is over and the judging complete. It's time to reveal our favorite emails of 2011. As the year draws to a close, we thought we'd have a bit of fun here at Alchemy Worx. And in our world, evaluating email creative counts as fun (sad, we know!). So here are 4 emails that blew us away this year, and the reasons why we love them. Reckon you'€™ve spotted a better one?

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What have you got planned for 2012?

  • Last updated: Oct 17, 2016
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Industry Update: February 2012

  • Last updated: Oct 17, 2016
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2012 is well under way and we've been busy spreading fresh ideas and keeping tabs on exciting new developments in email marketing. In this pick of recent web articles, we've highlighted news of an important step forward in email security and some new thoughts on A/B split testing.

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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