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Our favorite emails - Q1, 2012

  • Last updated: Oct 17, 2016
  • admin

We saw some great campaigns during the first three months of 2012, which made the selection process as tricky as ever. But the winners of each category all stood out for a number of reasons...

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Olympics marketing: learn the rules before you take the plunge

  • Last updated: Oct 17, 2016
  • admin

The London 2012 Olympics is the summer'€™s biggest branding event. Yet the regulations governing brand association with the Games are more restrictive than you might expect -€“ particularly if you'€™re not an official sponsor.

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Are you maximizing the long tail of email?

  • Last updated: Oct 17, 2016
  • admin

When it comes to email, the long tail is very long and very powerful indeed. Typically, 25% of the sales generated by a single email campaign happen more than 3 weeks after it was sent out, according to our research.

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Our favorite emails -€“ Q2, 2012

  • Last updated: Oct 17, 2016
  • admin

The Alchemy Worx inbox was brimming with excellent examples of email craft this quarter, making the job of picking three category winners tougher than ever. Now it'€™s over to you. Help us choose an overall winner by voting in our Subscriber'€™s Choice Award.

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Introducing Fear and Self-Loathing in Email Marketing...

  • Last updated: Oct 17, 2016
  • admin

A new book by Alchemy Worx CEO Dela Quist -€“ available as a series of essays, free to Email-Worx subscribers every month

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Are you getting the most out of testing?

  • Last updated: Oct 17, 2016
  • admin

When you run an email test, do you test for the right reasons and in a way that will deliver real results?

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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