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Are your emails s***?

  • Last updated: Oct 17, 2016
  • admin

Welcome to another chapter ofآ Fear and Self-loathing in Email Marketing, Dela Quist'€™s iconoclastic take on the industry he'€™s devoted over 20 years of his career to. Read it now: Are your emails s***?

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Key stats from the DMA'€™s UK Email Tracking Report

  • Last updated: Oct 17, 2016
  • admin

€œThese insights explain why email is still the primary driver of commerce on the web.€

Dela Quist, Alchemy Worx CEO

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Our favorite emails of Q4

  • Last updated: Oct 17, 2016
  • admin

What better way to kick off 2013 than a look back at some of the best emails of Q4.There were plenty to choose from at this busy time of year but we'€™ve decided not to include anything seasonal - it can be a little depressing looking back at jolly, full-fat Christmas campaigns in the middle of an abstemious January!

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Our favorite emails of Q1

  • Last updated: Oct 17, 2016
  • admin

It's that time again - The Alchemy Worx Subscriber's Choice Award Q1 2013. We choose three of our favorite emails from Q1 for creative, copy and subject line and ask you to select a winner. Simple! You helped us achieve a record-breaking response last quarter (thank you!) and the RNIB's powerful "can't view this email properly" email scooped the Award with 45% of the vote.

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Key changes to the Gmail inbox and how they can affect you

  • Last updated: Oct 17, 2016
  • admin

Google's roll out of their new inbox tabs has raised a new industry debate. Here'€™s an outline of the changes and how you can navigate them.

Inbox tabs

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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