Mobile optimization in email has become a hot topic in 2013, with 43% of marketers highlighting it as the year's key digital opportunity1. Here we take a concise look at the some of the key numbers and potential solutions before offering our own view.
Welcome to The Alchemy Worx Subscriber's Choice Award Q2 2013. Last quarter, Boden's beautifully executed 3-tier sale scooped an impressive 60% of the vote. We shall be blogging soon about our own take on their strategy behind that particular email campaign, so keep your eyes peeled.
If you've been in email marketing for any length of time, you'll know the stomach-churning panic of sending an email to the wrong segment of customers. How many complaints will we get? How many unsubscribes? Will we lose revenue? Was it my fault?
As our regular readers will know, we spend a lot of time carefully analysing email performance data so it's easy to overlook some common myths that still pervade the industry. We looked at commonly cited wisdom about email marketing and put together our top 7 myths that need rethinking.
Welcome to The Alchemy Worx Subscriber's Choice Award Q3 2013. With Gmail tabs making waves in the email world and a royal birth in the UK becoming an international news sensation, there were lots of tactics deployed to make the most of goings-on from July to September.