Our Latest Blog

Mobile optimization in email is now a necessity, not an option

  • Last updated: Oct 17, 2016
  • admin

Mobile optimization in email has become a hot topic in 2013, with 43% of marketers highlighting it as the year'€™s key digital opportunity1. Here we take a concise look at the some of the key numbers and potential solutions before offering our own view.

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Our three favorite emails of Q2 -€“ just pick a winner!

  • Last updated: Oct 17, 2016
  • admin

Welcome to The Alchemy Worx Subscriber'€™s Choice Award Q2 2013. Last quarter, Boden's beautifully executed 3-tier sale scooped an impressive 60% of the vote. We shall be blogging soon about our own take on their strategy behind that particular email campaign, so keep your eyes peeled.

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Checking a query -€“ or how to avoid sending your emails to the wrong people

  • Last updated: Oct 17, 2016
  • admin

If you'€™ve been in email marketing for any length of time, you'll know the stomach-churning panic of sending an email to the wrong segment of customers. How many complaints will we get? How many unsubscribes? Will we lose revenue? Was it my fault?

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Debunking the 7 myths of email marketing - infographic

  • Last updated: Oct 17, 2016
  • admin

As our regular readers will know, we spend a lot of time carefully analysing email performance data so it's easy to overlook some common myths that still pervade the industry. We looked at commonly cited wisdom about email marketing and put together our top 7 myths that need rethinking.

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Our favorite emails of Q3 2013 - just pick a winner!

  • Last updated: Oct 17, 2016
  • admin

Welcome to The Alchemy Worx Subscriber'€™s Choice Award Q3 2013. With Gmail tabs making waves in the email world and a royal birth in the UK becoming an international news sensation, there were lots of tactics deployed to make the most of goings-on from July to September.

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2013 Email round-up

  • Last updated: Oct 17, 2016
  • admin

Now that the dust has settled on the Christmas rush and marketers are looking forward to 2014, we thought it was time to take a look back at 2013 and recap some of the key themes that emerged in email marketing.

 

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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