Dela Quist
CEO
Dela is an expert email marketer, highly experienced in digital media and advertising.
His passion for email dates back to his time at Excite, where he was one of the company’s first directors in Europe. He worked closely with UKNet Year on a groundbreaking initiative to develop free, child-friendly and safe email addresses for all UK school pupils. He has pioneered the development of email as a mainstream marketing channel ever since.
Dela is an active member of the UK DMA's Email Marketing Council, and is chair of the Benchmarking hub. He is conversant with the legal, commercial and technical issues surrounding the email marketing channel.
Tim Ferguson
COO
Tim joined Alchemy Worx Ltd as Chief Operating Officer in January 2011, bringing a wealth of experience to the table. He specialises in client-side multimedia marketing, broadband and the building and management of large teams. So he’s ideally suited to help Alchemy Worx grow, both in the UK and the USA.
Before joining Alchemy Worx, Tim worked in the finance industry helping companies restructure and recover in the wake of the PPI mis-sale issue.
He has also worked at BT plc, holding a variety of senior sales, marketing and operational positions including Client Director, Head of Service, Head of Marketing, Partnership Director and Head of Sales, in a number of divisions.
Riaz Kanani
Marketing Director
Riaz is a passionate marketer with 9 years of experience in the online sector. He’s at the forefront of digital marketing trends, both in email and new growth channels like mobile and social media.
Riaz is a member of the DMA Email Marketing Council, serving as lead for its Social Media output and sitting on the Partnership, Events and Communications hubs.
Before he joined Alchemy Worx, Riaz founded several companies in the technology marketing sector, including Digital Oxygen, the agency that translated sophisticated offline direct marketing techniques to email. Digital Oxygen was later acquired by Silverpop.
Katie Aston
Production Director
Katie is a founding member of the Alchemy Worx team, and has been with the company for 11 years. During that time, she’s built up the production team from 3 people to a lively studio of 40, including campaign managers, designers, coders and testers.
With 13 years experience in the digital sector (10 of those focused exclusively on email), Katie has exceptional knowledge of her field.
Before joining Alchemy Worx, she worked in content transitioning at Butterworths, a legal publishing company, where she was involved in design and HTML.