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Welcome to the third edition of The Buzz, dedicated to bringing you the latest
digital market intelligence. We bring you the latest news and insight, and a
quick reminder to
register for
Internet World if you haven't done it yet - over
300 cutting-edge businesses and 200 hours of free seminars can help you stay
ahead in the digital world. Also, you can now log back in and choose your
seminars to help you plan your visit.
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Behavioural targeting - managing the consumer backlash
The growth of technologies that let us track and respond to customers by their
behaviour may seem a godsend to marketers. But there are real dangers that
consumers will react with fear to the idea they're being tracked. You want
to provide a trusted environment reflecting the partnership between you
and your customer - but can that be done?
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Beyond Opens and Clicks: Using Customer Based Metrics to Drive Performance Improvement
What would you do if you knew that 1% of your email list generated 20% of your revenue, or half your
subscribers hadn't opened an email in the last year? Dela Quist of Alchemy Worx explains how new ways
of measuring email performance can boost ROI and give you a new perspective on your email strategy.
Find out how customer-based metrics could transform your campaigns.
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Industry News |
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Top Tips |
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Key Stats |
Whether you need to know how many people are online in the UK, or how much they spent online and
where in 2007, we can help. Here are some numbers to help you plan, or give an overview of the
market. Let us know if you need anything specific -
we'll source it.
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Attending Internet World will give you access to big names and the latest intelligence.
Register now, NEW keynote sessions added including E-consultancy, LinkedIn, Endemol,
MSN and COI. There are seven theatre programmes giving free access to over 200 hours
of expert seminars and, by nominating a company for
The First Tuesday Award, you could win £500!
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Here are just a few of the many companies already registered:
Action for Blind People
Barclays
Bebo
Bradford & Bingley
British Heart Foundation
British Gas
Citibank
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Comet
Credit Suisse
Harvey Nichols
Hilton Hotels
Hitachi
Jaguar/Land Rover
Jessops
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Ministry of Sound
MTV
Npower
Sainsbury's
South West Water
Visit Britain
Virgin Media
See more.
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New companies are joining every day - can you afford to miss the opportunity?
Last but not least, check out
internetworld.co.uk/game - see what Internet World has to offer, and see if you can beat the competition.
I hope you found this edition of The Buzz useful and do let us know what else you'd like to hear about.
See you in April.
All the best
James
James Drake-Brockman
Show Director
Internet World
blog.internetworld.co.uk
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Featured Exhibitors:
mad.co.uk delivers business insight to professionals in marketing, media, new media, advertising
and design. Our mission is to provide you with insightful, thought-provoking information that
helps you make the right business and career decisions. Regularly the first to break industry
news, mad.co.uk is regarded by senior marketing professionals as indispensable. Additionally,
mad.co.uk offers a Free jobs board and delivers excellence through their acclaimed conferences,
industry blog site.
www.mad.co.uk |
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We are experts in software usability and user experience design. Let us help you achieve your
business goals by creating intuitive websites and applications. We show you how to incorporate
persuasive design to deliver compelling user experiences and increase conversion. To find out
more, visit us on Stand W355.
www.humanfactors.com/europe
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Established in 1998, NETBOOSTER is an interactive agency specialising in online Marketing.
NETBOOSTER makes its one-stop-shop expertise available to its clients for Internet marketing:
online marketing consulting, search engine optimisation, search engine marketing, XML traffic
generation, affiliation, display advertising, email, data mining/CRM, online media creation
and strategic consulting.
www.netbooster.co.uk/
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Show Sponsor:
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Platinum Sponsors:
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Gold Sponsors:
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Running alongside:
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Organised by: CMP Information Ltd
Place of registration: England and Wales
Registered number: Company number 370721
Registered address: Ludgate House, 245 Blackfriars Road, London, SE1 9UY |
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do not wish to receive further Marketing emails on Internet World, please click here.
© 2008 CMP Information Ltd |
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