Debunking the 7 myths of email marketing – infographic

As our regular readers will know, we spend a lot of time carefully analysing email performance data so it’s easy to overlook some common myths that still pervade the industry. We looked at commonly cited wisdom about email marketing and put together our top 7 myths that need rethinking. From targeting only the most engaged subscribers, to obsessing about the ideal time of day to hit send, this infographic aims to unveil the truth behind email marketing in 2013.

  • Robin

    Hi! Thank you for your job! Please could you explain me better the myth No 6? Thanks!!!

  • Anonymous

    Hi Robin,

    Thanks for the question. Myth #6 that shorter subject lines deliver better results is an idea that has taken hold since shorter subject lines are often found to have better open rates. We’re of the view that it is not length that is key to the subject line’s performance – it is meaning. Setting clear expectations with subject line is a good way to ensure clicks on your email and longer subject lines afford the opportunity to include several topics, thereby appealing to a broader audience of potential clickers. Take a look at our whitepaper from 2008 which includes some detailed analysis – we find the same holds true today: http://www.alchemyworx.com/Alchemy-Worx-Subject-lines-length-is-everything.pdf.

  • Robin

    Great, thank you for the pdf!! Do you have other resources like that? What can I do to translate and re-publish these resources?

    Thank you!!!!

  • Robin

    I’ve just seen your “Our favorite emails Q1 Q2 Q3 Q4″.. no-one have 60 characters in subject line.. what do you suggest to learn from that?

  • Anonymous

    Hi Robin,

    All our content is here on the blog, but if you are looking for anything in particular please send an email to info(at)alchemyworx.com and we will see if we can help you. If you wish to use the articles, we’d ask that you do not reproduce the articles in full but quote as needed and include a link to the original page.

    Many thanks,
    Alchemy Worx