Branding

Kawazunga Arbargle!... Or how to boost your click rate by 34%

  • Last updated: Jan 18, 2015
  • admin

Subject lines are often given the least time and effort when an email campaign is created, but they are one of the biggest factors in an email'€™s success. There is just no single rule, tactic or word that works every time. Best practices sometimes fail and A/B testing is flawed by the time variable when a test is repeated or rolled out.

Read more

FIVE reasons why open reach will revolutionise your email marketing

  • Last updated: Oct 17, 2016
  • admin

Pretty big claim! But we'€™ve been measuring open reach across a range of clients and industries for seven years and have unearthed a wealth of valuable insights that underline why this metric should become the lynchpin of your marketing strategy.

Read more

Key stats from the DMA'€™s UK Email Tracking Report

  • Last updated: Oct 17, 2016
  • admin

€œThese insights explain why email is still the primary driver of commerce on the web.€

Dela Quist, Alchemy Worx CEO

Read more

The myth of inbox overload

  • Last updated: Oct 17, 2016
  • admin

 

Read more

Are your emails s***?

  • Last updated: Oct 17, 2016
  • admin

Welcome to another chapter ofآ Fear and Self-loathing in Email Marketing, Dela Quist'€™s iconoclastic take on the industry he'€™s devoted over 20 years of his career to. Read it now: Are your emails s***?

Read more

Introducing Fear and Self-Loathing in Email Marketing...

  • Last updated: Oct 17, 2016
  • admin

A new book by Alchemy Worx CEO Dela Quist -€“ available as a series of essays, free to Email-Worx subscribers every month

Read more

Industry Update: February 2012

  • Last updated: Oct 17, 2016
  • admin

2012 is well under way and we've been busy spreading fresh ideas and keeping tabs on exciting new developments in email marketing. In this pick of recent web articles, we've highlighted news of an important step forward in email security and some new thoughts on A/B split testing.

Read more

How to optimise your emails for search

  • Last updated: Oct 18, 2016
  • admin

When people go back to their inbox to retrieve an email, it's usually a very good sign of an intention to engage. So we look at how to make it as easy as possible for people to search through and pull out past emails from you...

Read more

How to maximise the full impact of email on your brand

  • Last updated: Aug 05, 2016
  • admin

The Nudge Effect in email shows just how hard email marketing is already working for your brand, in powerful ways beyond opens and clicks. But how much more could it do for your brand if you were to develop this pure natural talent?

Read more

How to create emails that sell - even unopened

  • Last updated: May 05, 2015
  • admin

What is the Nudge Effect?

Read more

Pages

About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

Disclaimer / Privacy Policy / Terms

Get in touch

 

Sign Up for Our Newsletter