Subject lines are often given the least time and effort when an email campaign is created, but they are one of the biggest factors in an email's success. There is just no single rule, tactic or word that works every time. Best practices sometimes fail and A/B testing is flawed by the time variable when a test is repeated or rolled out.
Pretty big claim! But we've been measuring open reach across a range of clients and industries for seven years and have unearthed a wealth of valuable insights that underline why this metric should become the lynchpin of your marketing strategy.
2012 is well under way and we've been busy spreading fresh ideas and keeping tabs on exciting new developments in email marketing. In this pick of recent web articles, we've highlighted news of an important step forward in email security and some new thoughts on A/B split testing.
The Nudge Effect in email shows just how hard email marketing is already working for your brand, in powerful ways beyond opens and clicks. But how much more could it do for your brand if you were to develop this pure natural talent?