Branding

Kawazunga Arbargle!... Or how to boost your click rate by 34%

  • Aug 21, 14
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Subject lines are often given the least time and effort when an email campaign is created, but they are one of the biggest factors in an email'€™s success. There is just no single rule, tactic or word that works every time. Best practices sometimes fail and A/B testing is flawed by the time variable when a test is repeated or rolled out.

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FIVE reasons why open reach will revolutionise your email marketing

  • Nov 19, 12
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Pretty big claim! But we'€™ve been measuring open reach across a range of clients and industries for seven years and have unearthed a wealth of valuable insights that underline why this metric should become the lynchpin of your marketing strategy.

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Key stats from the DMA'€™s UK Email Tracking Report

  • Oct 31, 12
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€œThese insights explain why email is still the primary driver of commerce on the web.€

Dela Quist, Alchemy Worx CEO

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The myth of inbox overload

  • Oct 11, 12
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Are your emails s***?

  • Aug 24, 12
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Welcome to another chapter ofآ Fear and Self-loathing in Email Marketing, Dela Quist'€™s iconoclastic take on the industry he'€™s devoted over 20 years of his career to. Read it now: Are your emails s***?

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Introducing Fear and Self-Loathing in Email Marketing...

  • Jul 25, 12
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A new book by Alchemy Worx CEO Dela Quist -€“ available as a series of essays, free to Email-Worx subscribers every month

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Industry Update: February 2012

  • Feb 13, 12
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2012 is well under way and we've been busy spreading fresh ideas and keeping tabs on exciting new developments in email marketing. In this pick of recent web articles, we've highlighted news of an important step forward in email security and some new thoughts on A/B split testing.

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How to optimise your emails for search

  • Nov 16, 09
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When people go back to their inbox to retrieve an email, it's usually a very good sign of an intention to engage. So we look at how to make it as easy as possible for people to search through and pull out past emails from you...

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How to maximise the full impact of email on your brand

  • Nov 09, 09
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The Nudge Effect in email shows just how hard email marketing is already working for your brand, in powerful ways beyond opens and clicks. But how much more could it do for your brand if you were to develop this pure natural talent?

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How to create emails that sell - even unopened

  • Nov 02, 09
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What is the Nudge Effect?

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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