Copywriting

July Favourites: The best emails of the month

  • Aug 10, 16
  • Alchemy Worx
  • 0 Comments

Everyone loves summer – right? So regardless of whether you are enjoying a lovely summer in the northern hemisphere or are enduring the winter months in the southern hemisphere, here are six of our favorite summer emails that have caught our eye here at Alchemy Worx this past month. …just to brighten up your day!

Holi Festival of Colours last chance reminder

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., ? and ! - Does punctuation in the subject line help or hurt email performance?

  • Jun 20, 16
  • Alchemy Worx
  • 0 Comments

Is the smartphone really killing off the period as a punctuation mark for texters? A recent story in the Washington Post says it is.

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May favorites: The best emails of the month

  • Jun 08, 16
  • Alchemy Worx
  • 0 Comments

Once again we’ve delved into our inboxes to select six of the best emails from last month. Here are the ones that stood out.

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April favorites: The best emails of the month

  • May 11, 16
  • Alchemy Worx
  • 0 Comments

Colors, context, and content each shine out as we take a look back at some of our favorite emails over the last month.

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February favorites: Valentine's Special

  • Feb 24, 16
  • Alchemy Worx
  • 0 Comments

We’ve rounded up a selection of Valentine’s Day emails that set pulses racing. From high frequency programs to clever copy, these brands pulled out all the stops to win their customers’ affections.

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January favorites: The best emails of the month

  • Feb 04, 16
  • Alchemy Worx
  • 0 Comments

We’ve taken a look at some of the best campaigns so far in 2016, and the little details that took them from good to great.

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The best emails from Black Friday and Cyber Monday

  • Dec 16, 15
  • Alchemy Worx
  • 0 Comments

This year, according to Custora, email drove more Black Friday sales than any other channel - a total of 25.1%.

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October favorites: Spooktacular Halloween emails

  • Nov 05, 15
  • Alchemy Worx
  • 0 Comments

As witches and ghouls prepared to walk the earth this Halloween, email marketers got creative to treat their subscribers to something special. Here are some of the most haunting emails from our inbox.

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September favorites: Personalization special

  • Oct 08, 15
  • Alchemy Worx
  • 0 Comments

From dynamic copy to ‘chosen for you’ offers, personalization is the key to delivering valuable, engaging content for customers. Here are some of our favorite examples of how brands used personalization in September.

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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  • +44 (0) 870 908 8803
  • perfectyourprogram@alchemyworx.com
  • Aldgate Tower, 2 Leman Street, London E1 8FA, UK
  • 3355 Lenox Road, Atlanta, GA 30326, USA
  • Grafton Bond Building, 201 Kent St, Sydney, NSW 2000, AUS

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