Deliverability

2013 Email round-up

  • Jan 09, 14
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Now that the dust has settled on the Christmas rush and marketers are looking forward to 2014, we thought it was time to take a look back at 2013 and recap some of the key themes that emerged in email marketing.

 

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Debunking the 7 myths of email marketing - infographic

  • Oct 24, 13
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As our regular readers will know, we spend a lot of time carefully analysing email performance data so it's easy to overlook some common myths that still pervade the industry. We looked at commonly cited wisdom about email marketing and put together our top 7 myths that need rethinking.

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Key changes to the Gmail inbox and how they can affect you

  • Aug 01, 13
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Google's roll out of their new inbox tabs has raised a new industry debate. Here'€™s an outline of the changes and how you can navigate them.

Inbox tabs

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Industry Update: February 2012

  • Feb 13, 12
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2012 is well under way and we've been busy spreading fresh ideas and keeping tabs on exciting new developments in email marketing. In this pick of recent web articles, we've highlighted news of an important step forward in email security and some new thoughts on A/B split testing.

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Email Inbox Placement

  • Apr 21, 10
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"What words should I avoid in my email subject line to ensure I get to the inbox?" This is possibly one of the most frequently answered (if not asked) questions in email marketing.

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ISPs basing reputation scores on engagement - how will this affect my deliverability?

  • Feb 17, 10
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"I have heard that ISPs are beginning to base reputation scores on engagement - how will this affect my deliverability?"

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How to maximise the full impact of email on your brand

  • Nov 09, 09
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The Nudge Effect in email shows just how hard email marketing is already working for your brand, in powerful ways beyond opens and clicks. But how much more could it do for your brand if you were to develop this pure natural talent?

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Campaign Based Metrics

  • Jan 23, 09
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To get a full understanding of the various metrics you can use to measure the performance your email campaigns, you need to start with knowing how many emails you have on your database, how many emails have been sent and how many have actually been received by your subscribers. As well as giving you a sense of scale, these form the basis of all other metrics used by email marketers.

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Deliverability and Reputation

  • Jan 09, 09
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ESPs market their services partly on their ability to get your messages into the inboxes of your subscribers, but when deliverability falls it can feel as though they want to push the responsibility onto you, the marketer.

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About Alchemy

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents.

They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimisation so their clients can send highly personalised messages to everyone all the time.

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