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As our regular readers will know, we spend a lot of time carefully analysing email performance data so it's easy to overlook some common myths that still pervade the industry. We looked at commonly cited wisdom about email marketing and put together our top 7 myths that need rethinking.
Google's roll out of their new inbox tabs has raised a new industry debate. Here's an outline of the changes and how you can navigate them.
2012 is well under way and we've been busy spreading fresh ideas and keeping tabs on exciting new developments in email marketing. In this pick of recent web articles, we've highlighted news of an important step forward in email security and some new thoughts on A/B split testing.
The Nudge Effect in email shows just how hard email marketing is already working for your brand, in powerful ways beyond opens and clicks. But how much more could it do for your brand if you were to develop this pure natural talent?
To get a full understanding of the various metrics you can use to measure the performance your email campaigns, you need to start with knowing how many emails you have on your database, how many emails have been sent and how many have actually been received by your subscribers. As well as giving you a sense of scale, these form the basis of all other metrics used by email marketers.